Bear Watching in Finnish Lapland

Introducing Lapland's newest luxury accommodations

Finland's Lapland, a land of snow-capped forests, shimmering lakes, and the captivating Northern Lights, has long been a dream destination for many. Now, this enchanting region is elevating its luxury offerings with two extraordinary new properties: Hidden Arctic Cloud and The Fell.

Fly British Airways direct to the Arctic Circle this winter

With new direct routes from British Airways to the Norwegian Arctic and Finnish Lapland this winter, Europe's northernmost reaches are now more accessible than ever before.