It seems as though people have been trying to imitate "Scandi style" for years. The cool, functional fashion that's become emblematic of Scandinavians owes a lot to the strong design heritage of the region. Playing with shapes and materials while always keeping function top of mind is a signature of many of the region's brands.
Here are some of the top brands for men and women, for when you want to travel in Scandinavia like a local (or just daydream about a trip from home).
Rugged rucksacks, perfect for travel
These bags are made to be lifted, hefted, stuffed into overhead compartments, slung over a shoulder, and generally treated like the workhorses they are, no matter the season. And they all get better with wear, even the rich and tailored Acne shoulder bag (okay, not a rucksack, but just as jaunty).
You can of course carry any of these with your regular jeans and jumper, but to carry off the nonchalance of a local, try carrying one of these low-key carryalls while you're a bit more dressy. Perhaps a sundress for the ladies, or a jacket and trousers for the gents?
Shoes you can manage a bicycle in
If you'll be pedalling around a city, you'll want shoes that grip - both to the pedal and to your feet, so you can hop on and off your bicycle without losing a shoe in traffic.
If you're a novice cycler, go for sturdier options, like either of the Acne trainers here - the Velcro ensures your laces won't get caught in a chain, and the rubber soles keep you solid while you're moving around.
The Malene Birger heels are only for expert-level riders, however... they were just too pretty to leave off the list. And hey, sometimes you're cycling to a cocktail party!
Beauty products that don't go overboard
