West Sweden is a superb year-round destination with attractions changing with the seasons giving you myriad reasons to return time and again for the food scene, outdoor activities and spectacular sights. See itinerary ideas

All of Sweden comes to life in summer, and on the West Coast it's no different. The Bohuslän Coast is particularly popular, when people descend on the attractive, rugged shores in search of scenic spots for swimming and sunbathing, and quiet fishing villages for world-class seafood – think crayfish, mussels, prawns and more. Head to Dalsland in Sweden's lake district for idyllic kayaking, canoeing and camping in tents or cabins for rent – some with their own saunas. The sheer size means you'll often have one of the ruggy, rocky islands to yourself, particularly if you visit in August after the peak season for Swedes. Discover the best of the west with our all-encompassing Gothenburg & the West of Sweden itinerary, pairing city exploration with idyllic coastal life.


In July head to the island town of Marstrand to enjoy the annual festival held here, or seek out some peace at nearby Carlsten’s Fortress or Läckô Castle, backed by the beautiful Lake Vänern. Or, head to the idyllic fishing town of Smögen, filled with those emblematic red huts, typical Scandi boutiques, myriad seafood restaurants and laidback bars.

Seafood safari, Sweden

The delights don't end at autumn's arrival though – the crayfish season goes all the way until October; venture to the Kosterhavet National Park on Koster Island to take part in a range of outdoor activities and seafood safaris that let you experience the region’s varied marine life and cook your own catch of the day. Experience the best of it with our West Coast Seafood Safari where you'll explore charming fishing villages and, of course, embark on myriad seafood tastings.

Gothenburg Christmas markets

In the winter and particularly in the run up to Christmas, travel to Gothenburg. One of Sweden’s most attractive cities, it’s worth a visit at any time for the winding canals, cosy Haga district and the range of museums dedicated to art, history, science and culture, but really comes to life when the annual Christmas markets are established. Liseberg, the country's largest theme park, becomes a winter wonderland of museums, rides, an ice skating rink with Nutcracker performances, traditional foods from pepparkakor (gingerbread men) and glögg (mulled wine) to dried reindeer, all decorated with, of course, sparkling fairy lights – there's nowhere much more festive. Perhaps combine it with its big sister city, Stockholm, on our unforgettable Göta Canal itinerary, taking in awe-inspiring landscapes as you traverse this iconic waterway.



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