Our articles and posts are designed to provide inspiration and suggestions to fire your imagination and help you start planning your next escape.
Best Served specialists Angela Perro and Sophie Sadler share their advice for travellers staying in an ice hotel for the first time. … more about Top tips for staying in an ice hotel
The earth tilts, wobbles and rotates, each causing huge effects on the way our planet has formed. Yet one of the lesser known phenomena arising as a result is the Midnight Sun. Find out where the best places to see it are in our guide. … more about Where to see the Midnight Sun in 2025/2026
Discover the secrets of autumn in Finnish Lapland, with this guide to the top ten things to do in Levi. … more about Levi: autumn in Finnish Lapland
Get an inside glimpse into two of the world's most innovative hotels – both found under the Northern Lights of Swedish Lapland. … more about The ICEHOTEL & Treehotel: A unique pairing
We know and love Sweden for many things: Arctic wilderness, epic hotels, fika…But, perhaps not so well-known is the little city of Lulea in Swedish Lapland. Home to Northern Lights, snow-dusted forests and award-winning cuisine, discover why Lulea makes for the perfect Lapland winter break. … more about Fly direct to Lapland
