The tailor-made Scandinavia holiday specialists


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Experience the magic of Swedish Lapland

Book now for winter 2022/23

In the wild heart of Swedish Lapland, surrounded by snow-dusted forests and frozen seas, the town of Luleå is the ideal base for a vast array of thrilling winter activities, from husky sledding to hunting the Northern Lights, as well as stays at the likes of Treehotel and Arctic Bath.

Your Luleå adventure starts here

Discover Swedish Lapland

About us

Founded in 2005, Best Served Scandinavia is an independent, tailor-made tour operator specialising in organising holidays to Scandinavia and the Nordics, including Norway, Sweden, Finland, Iceland, Denmark and Greenland. We also create luxury holidays to Canada and the Baltic regions.

Our specialists have travelled extensively throughout these regions. They have personally stayed in the hotels we recommend and experienced all of the exhilarating excursions we feature, so that you can benefit from their first-hand experience as they help you put together your perfect Scandinavian holiday.

Requested by you

  • Expert destination knowledge
  • Hand-picked itineraries & excursions
  • Authentic travel experiences

Tailored by Best Served

  • First-hand knowledge of destinations
  • Trips arranged around you
  • With carefully chosen local partners


  • One-to-one advice
  • Exceptional service
  • Exclusive offers

Good to know: ATOL Protected

Best Served Scandinavia is a fully-bonded ATOL holder and has been since we were founded in 2005.

Best Served Scandinavia ATOL Protected badge accreditation